Brand strategist. Creative director.
Problem solver.
Throughout my career, I've partnered with organizations, founders, consultants and marketing teams to create meaningful brands and communications that help people connect and businesses grow.
Originally from London and proudly calling the Philadelphia area home for more than 18 years, I've built my career across leading creative agencies, global organizations, and my own independent practice. That journey has given me a unique perspective—one that understands both the creative process and the business decisions that shape successful brands.
I've always believed that great design begins with understanding people.
Whether partnering with a global organization, supporting a growing business, or developing a new brand from the ground up, my approach is the same: listen first, think strategically, and create work that brings clarity to complexity and helps people connect.
Over time, that same curiosity about helping people thrive led me to study Ayurveda and establish Ayurveda Your Life. While design and Ayurveda may appear to be different disciplines, they're rooted in the same belief: meaningful transformation begins with understanding. Whether helping an organization redefine its brand or supporting someone on their journey toward better health, my role is the same—to listen deeply, understand what matters most, and create thoughtful solutions that inspire lasting change.
Outside of work, you'll usually find me practicing yoga, running in nature, knitting, or spending time with my family. Those quieter moments keep me grounded and continue to shape how I approach both my work and life—with curiosity, balance, and intention.
After more than two decades, what continues to inspire me most is helping people and organizations move forward with greater clarity, confidence, and purpose.